Thread founder Ian Rosenberger Recently sat down with Fast Company to discuss turning a social mission into a business
After a massive earthquake devastated Port-au-Prince, Haiti, in 2010, Ian Rosenberger wanted to help. Six weeks into the recovery effort, he hopped a plane to Haiti. It was the sort of impulsive gesture that aid organizations discourage: a well-intentioned novice—in this case, an ad director in his twenties—going solo in a disaster area. “I did all this the wrong way,” Rosenberger says now.