ThinkVine Partners with Johnsonville Sausage

ThinkVine, a marketing mix optimization software company, today announced its partnership with Johnsonville Sausage. Johnsonville, the No. 1 national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links, will use the marketing mix results as one way to evaluate and inform the company’s marketing efforts.

“Today’s consumer is savvy and hard to engage,” said Mark Battaglia, CEO of ThinkVine. “Marketers at leading consumer packaged goods companies are challenging old ways of thinking, trying new marketing tactics, and making significant changes in their marketing mix to more efficiently reach the consumers they target. To plan those changes, forecast accurately and optimize results, they are turning to new ways to plan that are more agile and that provide them with the multi-dimensional decision-making information they need for all marketing tactics and all consumer groups.”

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