ThinkVine, a marketing mix optimization software company, today announced a new version of its award-winning solution for marketers who want to achieve the best return on their marketing investments, move targeted consumers to action, and employ a more efficient and effective planning process. The enhancements give marketers better decision-making information with improvements to “what if” scenario planning including faster simulations of consumer behavior, more information as part of each forecast and the ability to test absolute and relative price changes as part of a scenario.

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