BodyMedia, Inc. develops wearable, fashionable body monitors that record and transmit a variety of physiological data to the company’s website.

When consumers enter BodyMedia’s secure site, their personal physiological data is displayed in an extremely user-friendly format, enabling them to set, track and meet their health goals.BodyMedia will market and sell both body monitoring products and subscriptions to the website directly to consumers. However, BodyMedia will derive the majority of its revenue from business-to-business partnerships by building co-branded and/or private-labeled consumer products and Internet services for industries such as: fitness centers, .com health portals, sportswear, weight loss, employee wellness programs, healthcare monitoring, consumer electronics,

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