BodyMedia’s Jewelry Upgrade Makes Data-Driven Weight Loss Super-Chic

Being geeky is awesome; number-obsessed performance geeks should be able to wear their devices loud and proud. Last year saw an explosion of calorie-tracking wearable devices, but none of these plastic-looking gadgets were fit for the runway. At the Consumer Electronics Show, BodyMedia revealed an upgraded armband that aims to make data-driven weight loss a fashion-forward accessory by embedding their device into a chic jewelry bracelet.

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