Autotrader Expands Partnership with Rhiza
Revving into 2016, Autotrader, the leading online marketplace for car shoppers and sellers, will add Rhiza to their pit crew to grow new and existing ad sale account revenue.
Autotrader, using Rhiza’s sales acceleration platform to expedite and simplify their data-driven sales process, expanded their pilot program into a long-term contract.
By delivering repeatable yet customizable data-driven stories to their customers, Autotrader will gain momentum in the online car buying market. In partnership with Rhiza, Autotrader will personalize digital advertising and marketing strategies using the best available data to help dealers increase car sales. Closing the gap in time and knowledge between their research and sales team, Autotrader will quickly deliver on its promise of helping car sellers connect the right buyer to the right car.
With more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, Autotrader.com boasts the largest selection of vehicles, attracting more than 15 million qualified buyers each month. Autotrader is committed to driving sales with data: In December 2015 Autotrader won the Frost & Sullivan 2015 CIO Impact Award for Advanced Analytics and Big Data. To read more about their most recent accolade click here.
To learn more about Rhiza and their new partnership with Autotrader click the link below.
Rhiza is an online platform pioneering the way marketers and salespeople make Big Data actionable. The easy-to-use platform allows anyone to create a polished, data-driven marketing presentation in minutes that can be exported straight to PowerPoint, mobile devices, or the web. With Rhiza’s tools, companies are able to bring together multiple datasets, and as a result, gain an informed perspective of their own consumer insights or a client’s competitive landscape.Read More