Customers can now streamline referral programs for customer acquisition and demand generation

Amplifinity has launched the Amplifinity Connector on Salesforce AppExchange, empowering clients to leverage customer, partner and employee referrals in a whole new way. Amplifinity provides an enterprise SaaS referral automation engine that powers referral programs for some of the world’s largest and most well-known companies. The Amplifinity Connector provides a powerful, closed-loop system that helps Salesforce customers to acquire and nurture advocates, empower them to share and engage their network, attribute new sales to the advocates that generated them, and reward advocates for successful transactions.

Built on the Salesforce1 Platform, the social, mobile and cloud customer platform built to transform sales, service and marketing, the Amplifinity Connector is currently available on the AppExchange.

The Amplifinity Platform Key Features 
The Amplifinity Connector allows Salesforce and Amplifinity joint customers to automate advocacy and referrals in order to drive customer acquisition and demand generation. Amplifinity provides its customers with security and ease of use, increasing the speed of deployment and reducing the impact on a customer’s IT team for manual integration.

Comments on the News 
“The Amplifinity Connector also provides a powerful way to get an enterprise’s sales team involved in marketing-driven referral programs by allowing the sales team to create, capture, track, and manage the high-quality referral leads in a closed-loop system over the full lifecycle of a referral, from request to reward,” said Larry Angeli, CEO of Amplifinity. “We use Salesforce, and the Amplifinity Connector will allow us to deepen that existing partnership by providing additional value to the advocacy ecosystem for enterprises in key verticals like software, telecommunications, financial services, consumer products, B2B, insurance, education, healthcare, energy, and utilities.We also work with the industries targeted by the Salesforce Foundation, higher education and nonprofits.”

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in today’s connected world,” said Ryan Ellis, VP, Product Management, Salesforce1 Platform & AppExchange, Salesforce. “By leveraging the power of the Salesforce1 Platform, Amplifinity provides customers with the proven social, mobile and connected cloud technologies to accelerate business success.”

Salesforce Salesforce1, AppExchange and others are among the trademarks of salesforce.com, inc.

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